Exhibitor Services
Diversified Exhibitions Australia provides you with a bundle of services and contacts that make exhibiting easy. Our staff are able to assist you every step of the way from researching the show, to booking a stand, displaying your products and training your staff. We even help you follow up sales leads from the show.
- Thousands of pre-qualified buyers
- Free exhibition catalogue entry
- Comprehensive exhibitor manual
- Unlimited trade invitations to promote your stand at the show
- Free listing with links on the event website
- Comprehensive sales lead tracking system
- First option on sponsorship opportunities
- At show meeting rooms and lounges
- Inclusion in our huge visitor promotion and public relations campaign
- Exhibitor networking function
- Support and assistance with stand building, logistics and training
Tips for a successful exhibition
Because they bring you face-to-face with potential customers, exhibitions are the most personal form of direct marketing. And since the customers actually come to you to see your product, it’s also one of the most effective.
However, just being at an exhibition doesn’t guarantee success. Every year, there are around 360 exhibitions taking place across Australia, involving close to 10,700 exhibiting companies. The key is to make sure you exhibit your company at the right exhibition. So the first thing you need to do is to decide exactly what you want to achieve. Do you want to?
- Generate sales
- Gather business contacts for post show follow-up
- Identify agents, distributors etc
- Launch a new product
- Enhance existing customer relationships
- Develop product awareness
- Reach a new market
- Demonstrate a complex product
- Conduct market research
- Generate media coverage.
Remember, when you book space at an exhibition, you’re buying an audience. So it’s important to choose an event that attracts the audience you want. When you’re evaluating an exhibition, there are a number of things you should ask the organisers for:
- Previous audience analyses
- Copy of show catalogue
- Is there computerised registration?
- How does the organiser plan to promote the show?
- How will visitors find your display in the exhibition?
- Is the visitor database available after the show?
- Obtain references from previous exhibitors
- Will the organiser be conducting a marketing campaign to your target audience?
The reputation of the exhibition and the organiser is another thing you need to consider. Find out what other companies in your industry think of the event and the organisation. Ask industry associations whether they are supporting or participating in the show and ask them about the organiser’s reputation. Ask your customers which shows they attend and why? Check with industry publications. Are they exhibiting and is the show growing? These will all give you a strong indication of whether the show is worth being a part of.